Scope of Digital Marketing

Digital marketing is a best way to promote products & Services in online. We can say that we are promoting our products & Services to customers who are connected the internet. After data revolution in india there are majority of people using internet. Various concepts of traditional marketing are applicable to digital marketing.

In every period, marketing has evolved based on what the customer is using. If you go back in past, you can get that on times when customers used Radio, it gave birth to radio advertising and marketing. Following, we got the importance of televisions, it is one of the broadly used device globally, which allowed the companies to reach a mass audience with TV ads. Even in  Present time TV advertising is one of the most used advertising strategies for industries/companies. In present time more and more customers started using the Internet based service, which gave birth to a new era of marketing called as Internet/Online/Digital marketing.

To know the prospect of Digital Marketing in Upcoming time we must know its Advantages and how it can sustain over the period of time until we get a new generation of communication.


Why Most of the companies use digital marketing?

Internet Users by different way:

As per the internet usage stats, as of July 2018, 40% of the world population is using the internet based services. i.e 3.43 Billion Users across the world. if we see the past, The total number of users in 1995 was less than 1% of world’s population. so we can clearly understand from the above stats that in next few years more users will be connected for the internet based services directly or indirectly, which gives more scope for who are digital marketers to grasp target customer globally and customer will be reached to actual need.

Smart Mobile Phones:

Most of the users globally in present time use smart mobile phones for communication. As per a report 4.77 billion mobiles phone users worldwide, which will be increase to 5.07 billion by Year 2019. Today’s majority of mobile phones are smartphones with high speed internet access, which allows to customers to connect with services anytime & from anywhere.


Low Cost investment and High ROI:

In present time almost companies or business trust mostly on digital marketing strategies due to its low cost investment and high return on investment. It’ advantages of digital marketing.


Targeting client/customer:

In traditional marketing way, it’s very difficult to publicize to the target audience with exact demographics. Most of the marketing methods were aimed to mass marketing of the product. Today in digital marketing we have too many customized & personalized way to target the customers exclusively.

Ex: In present time we can approach the more and more customer by their interests, Location, age, gender, education, personal information etc. In fact, we have too many advanced plans to target very specific audience.


Scope of digital marketing in India or worldwide for Professionals:

As we know that digital marketing industry is one of the best growing sector, which carries more opportunities for professionals in this growing industry.

Get a Job in Industry Following are opportunities available for professionals:

The simple way to start your career in digital marketing is to find a job. In digital marketing have many different specializations so you will have many options to start your career easily.

  1. Digital marketing strategist
  2. Digital marketing executive
  3. SEO analyst
  4. Online reputation manager
  5. Social media specialist
  6. Google AdWords specialist
  7. CRM and Email marketing Manager
  8. Web Analyst
  9. Ecommerce Manager
  10. Copywriter




Become a Blogger:

Many digital marketing experts choose part-time/full time blogging as their profession by choice. With commitment and hard work, Sometime professionals are not successful bloggers in their chosen niche but you have focus be continue. Bloggers can generate income with advertising, affiliate marketing strategies and with many other options.


Earn with Affiliate Marketing & AdSense:

Start your blog/website in a specific niche of your interest or hobby and initially work hard to build high traffic & viewers. After generating good traffic to blog/website, you can make a good income with AdSense, admob, affiliate marketing techniques & banner ad etc.


Start Freelancing Services:

Freelancing is the one of the best concepts of offering your services directly to clients on a part-time or full-time basis from your home or own office. Sitting at your home you can build your clients/customers worldwide. Online websites like,, etc. you can start offering your freelancing services.


Become a YouTuber:

Start youtube channel, You can choose to become a part-time/full-time YouTuber in a selected category. You have to focus on the quality of content and building your audience base in YouTube. Once you start getting subscribers and views, you can make a money with YouTube by monetization.


Start your own digital agency:

If you have experience in digital marketing, managing a business & have resources, contacts. You can start your own full-time digital marketing agency. With your agency, you can able to build marketing strategies for clients and implement them with digital marketing.